Whenever I meet a new client who already has a website, I like to ask the question, is your website attracting customers? In the 5 seconds of silence, before they respond, I already have my answer. No, not really, sometimes, barely — the answer is mostly never in the affirmative.
Attracting customers online is a big issue for most businesses, especially for newbies and those forced to transition to the internet after their physical business was hit hard by the coronavirus pandemic. The competition on the internet is crazy; it has never been easier for a business to get lost in the crowd and disappear without a trace.
But can you make your business more visible and attract new customers amid the noise?
The answer is yes! Running paid ad campaigns to drive traffic to your website is a great option. But what happens if your business cannot afford paid ads at the moment, or you do not have a huge budget?
It’s time to look at and consider more organic ways of increasing visibility and growing your business. In today’s post, we will talk about 6 best ways to attract more customers to your website without spending a dollar. Whether you have a new online business, or you’ve been around for a while, these tips will help your website attract more customers and consequently increase sales for your business.
Let’s get into it.
1. Improve your GMB profile:
If you’re yet to create a Google My Business listing, you are missing out on potential customers in your local area. Go to Google My Business now to add or claim your business listing, brand it and optimize it for search. Google my business helps businesses connect and engage with local customers for free.
Listing your website with Google is the first step to gaining exposure and attracting more local customers. When users make local searches like “live band near me”, Google gives them a list of nearby businesses and some information like descriptions, contact and reviews to help them find those businesses and build trust.
Taking extra care to set up, manage and optimize your GMB profile will make your business appear trustworthy and drive a massive amount of sales. Follow this guide to discover how to set up your google my business listing and optimize it for local traffic.
2. Make your website more appealing:
Humans are naturally drawn to beautiful, attractive visuals and colours. So, if your website is not attractive, you will keep looking for customers and never find them. An appealing website is mobile-friendly, has a user-friendly, simple design and is easy to use.
Great website design cements your digital marketing efforts and projects your business as a professional, reliable brand that customers should trust. If your website doesn’t look good, it will not attract customers, and even if they find you by a referral, it can turn them off and cost you the sale.
So, from the design to visuals, navigation and use, make efforts to follow web design best practices and improve the quality of your website. An attractive website is your marketing asset — your most effective tool; invest in it.
3. Start SEO:
We can’t talk about attracting more customers online without talking about SEO because it is the most reliable way to increase visibility, attract customers and keep them coming back. Optimizing your website increases your chances of showing up when your target customer searches for your product or service on Google.
When properly done, you can get in front of your ideal customers and become the go-to solution for all their problems. In this article, we talked about what SEO is and how it can help you transform your online business. And if you are serious about attracting customers, then you need to start making efforts to improve your website’s SEO today.
4. Take blogging seriously:
If your website has a blog page, start using it to build a community of people that will help expose your business to a wider audience. The truth is people are still reading blogs, and as long as the internet remains, they’ll never stop. So, if you do not have a blog page on your website, it’s time to create one.
Blogging about topics that your target customers are interested in is a surefire way to improve relevancy, drive traffic and attract more customers to your business. If you take the time to create and serve valuable content consistently, Google will begin to recognise you as an authority and push your website up in the rankings. Plus, when searchers begin to see your website’s blog as a credible resource, they keep coming back and bring their friends along.
Every person who clicks through to your website from your search engine result page is a potential customer, and the quality of content you serve will either make them stay or leave. So as you blog, make quality, relevant content your priority. Make sure to get your keyword research right and target long-tail keywords that cater to your ideal customer’s need from the top of the funnel to the bottom.
Also, take extra care when writing your headlines because only 20% of the people who read your headline will read the entire content. Meaning, if your headline is not captivating, irresistible and powerful, you will lose a ton of traffic and potential customers.
As you blog on your website, keep your eyes open for guest blogging opportunities because guest blogging is a great way to gain wide exposure and attract more customers. When you get the opportunity to guest post on a website, make sure to create high-quality content and include a backlink(s) to your site. You can also invite others to be a guest on your website but remember to emphasize credible content without spammy links.
5. Use social media effectively:
Adding your website’s URL in your profile and sharing content 2 times a day on your Facebook or Instagram is not using social media effectively. You need to be social.
Find hashtags and communities where your target customers are hanging out and join them. Interact, join the conversation and make useful comments. Answer questions, spark thoughtful conversations, present yourself as an authority in your niche and include links to your website or direct people to visit your website if they need to contact you for a product or service. Making yourself heard by creating useful content on social media will help increase your relevancy and foster community building.
And do not limit yourself to Facebook and Instagram alone. Explore LinkedIn; it is an awesome platform for building and boosting traffic to your website and projecting yourself as a credible resource in your niche. Twitter is also great for building a brand and attracting more customers to your website.
Communities like Quora and Reddit are excellent for meeting customers, answering their questions and directing them to your business website. There’s so much you can do with social media. Just make sure that you are using it to attract more customers to your business.
6. Keep your website updated:
From the design to content, make sure everything is updated and fresh always. You do not want customers to find you from search and turn right back because your website’s design has fallen apart or the content is outdated and irrelevant. So, make sure to stay on top of everything and optimize, optimize, optimize.
Web design best practices are always changing; Google is constantly rolling out new algorithm updates, so you must continually tweak and make changes to your site to stay winning. If you pay attention to your website, you will attract customers, stay relevant and grow your business online without hassle.
So there you have it, 6 powerful ways to make your website attract more customers and grow your business.
If you have any tips that you think we’ve missed, please let us know in the comment section. We’d love to hear from you. And if you like this article, kindly share it to reach more business owners looking for ways to attract more customers to their website.